World Film Fair (New York) – filmmakers & distribution

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The first World Film Fair was held in New York on 26th to 31st October, 2018. Joy House Film Festival was invited to attend this event and we submitted all our 10 finalists’ work and one of our own feature films, The Casting Game, to be judged among thousands of entries from across the world.

The opening dinner was held at Trump Hotel, 1 Central Park West, New York, where many filmmakers and directors from other international festivals attended. Here media asked, “what makes a good film?” & “what makes your film festival different from all the other festivals in the world?” My answers were, “a great story and the right chemistry of characters/ actors, especially the leads and the way the film was shot – cinematography.” (Key points I’ve learned from Australian distributors.) The answer to the second question was, “to spread joy through the many films selected and awareness in diversity – not only through the casting of the actors but through the story itself. My aim is for people to feel uplifted after attending my festival and hope for social change in thought, action and behaviour. To change people’s views – acceptance, forgiveness, kindness and paying it forward. These have been popular themes for Joy House Film Festival films and my own work.”

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The films were shown at The Producer’s Club in uptown New York and Cinepolis in Chelsea. They were screened on rotation from 10am to midnight over four days. Here I was lucky to meet some wonderful filmmakers from New York, Los Angeles and Switzerland. Jillie Simon, Markus Otz, Emine Dursun, Phillip Walker. They were generous in sharing their thoughts about filmmaking. Many shared the importance of choosing people well, ones who are positive and enthusiastic throughout filming and who can actually deliver, in terms of cast and crew. And the importance of selecting great talent. I admire Jillie Simon’s tenacity in casting Eric Roberts in her film, “Hungry.” It took great persistence and it paid off in the end as her film has been selected in many festivals and won over a dozen awards. Well done Jillie!

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On closing night, it was a great surprise that our 2018 Joy House Film Festival winner, “Joy and Heron” won best World Film Fair’s international animation award, and “Give me a minute” won best World Film Fair short film in Australia/N.Z/Asia & “The Casting Game” won best World Film Fair feature film in Australia/N.Z./Asia too.

World Film Fair best animation  World Film Fair Give me a minuteWorld Film Fair Best Australian Film

I went to New York with no expectations as I was just happy that our films were selected for exhibition and came back extremely proud and chuffed that our films were well received and won awards. We look forward to World Film Fair 2019.

DISTRIBUTION     

While over in New York I was fortunate to meet distributors outside from World Film Fair. I’d like to share some important food for thought & lessons I’ve learned, as I’d like filmmakers in my shoes to be prepared and receive contract deals too.

Firstly, always make contact before going there and show a press kit of your film, trailer and a private link to your film too. Some distributors may only have time to read your press kit and see your trailer, so carry a USB of the best parts of your film and your whole film too – they’ll probably have time to just watch 10 mins of your film with you. Others do watch your film privately.

Secondly, they’ll ask for the budget breakdown of your film. Who brought in what. Never give a budget based on in-kind work or evaluations, as I learned in Australia in my first ever distribution meeting, that the market value for some work is based on experience and to over value your work as first time filmmakers is perceived to be arrogant / narcissistic. So keep the figures real. Over here I was asked, “Were your E.P.’s on board in title/name only, where they bring in at least a fifth of the budget and finish their work when filming finishes or are your E.P.s on board fully-fledged, finishing after the festival circuit is complete and distribution, and have ownership of rights / profits etc?” Also distributors would like to see a copy of the chain of title – rights to the story and ask what each of you are currently doing.

During conversation, you’ll be asked what made you want to tell your story and why you’re the best person to tell that story. It’s also great to find a connection with the person you’re dealing with, like I did with one here. It’s important to show humility – we talked about how life is too short to hold grudges and the power of forgiveness, and we connected when talking about our fathers.

Once you break down any fronts/barriers a person may have and just be in the moment, (don’t go in with any preconceived ideas or perceptions or expectations, and if you have a good enough product that has won awards, and has been selected into festivals), you have a greater chance in securing a distribution deal. I hope this helps you in reaching your goals and dreams as filmmakers. Don’t ever expect things in life as you’ll be greatly disappointed, just enjoy the ride!

The Casting Game (feature film) by Joy Hopwood

The Casting Game is an ensemble piece that highlights the journeys of a group of unconventional actors trying to make it big in Sydney, an Asian-Australian family trying to make a visiting relative feel at home with Might- T- mite and meat pies, and a seemingly ill-fated love.

Gary is a 35-year-old brick layer who has had no luck in love. On a night out with his high school mates – Lynn, Indigo, and Luke – he ends up in a bet to see if he can land a date with the next woman he sees. Along comes Sarah, a beautiful radio producer who is in a wheelchair.

 

In a Love Actually meets Muriel’s Wedding in a modern day twist, this film explores what it means to find happiness and joy in a diverse, dynamic world, in a beautifully fun and meaningful way.

An Aussie story full of heart and triumph amongst a diverse group of friends, The Casting Game is a relatable story that tugs at our heartstrings while making us laugh. It reminds us that we can find belonging in unexpected places.

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Writer / producer, Joy Hopwood, wrote the screenplay just under two weeks after watching a film last September in 2016 and was inspired to write something just as good with diversity at the forefront!

“In our current modern society, I feel that it’s driven by ego, self importance and over evaluation, this film takes us on a journey and reminds us, in a subtle way, what it’s like to step in other people’s shoes from all walks of life and to be mindful of others. I feel that’s what our society is missing – mindfulness and humility. My aim is to entertain people yet bringing that sense of community back into our society, which I feel is desperately missing,” says Joy.

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Leading lady, Stacey Copas says, “when Joy asked me to act in her film at our first meeting together I couldn’t believe what an amazing an opportunity it was and I pretty much jumped at the opportunity right away! I’m passionate about everyone getting an equal opportunity and I’m so inspired by Joy and the whole team who have poured blood, sweat and tears into getting the project off the ground. Our camaraderie and joint purpose on set can definitely been seen in the final edit. I’m really proud of the Casting Game; its beautifully told story which everyone will be able to relate to.”

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Supporting actress Erica Long says, “During my script read, I found that with every page I turned, I became more and more immersed in the characters’ lives. The characters are all so different (in terms of their personality, ethnicity and personal background) and I loved reading about how they interacted with each other – it’s not everyday that you read a script, which reflects our multicultural society. There’s also so much warmth and hilarity in the script – I knew instantly that I wanted to be a part of the transformation from paper to screen. Pearl Tan (director) and Joy Hopwood (producer, writer and actor) are champions of diversity in this country and you really see this come across in The Casting Game. Joy specifically incorporated into her script a group of friends from different ethnic backgrounds, an intelligent and beautiful woman with a mobility disability, 2 Australian-Chinese sisters (who are more Aussie than Chinese!) and their long lost sister from China. It’s quite a feat! The different characters’ backgrounds of course contribute to the story but the characters are not reduced to a stereotype (e.g. your Asian nerd). During rehearsals we created each character’s own backstory and Joy was happy to make our suggested script changes to ensure that we were each happy with the complexity of our characters. When you watch the film, you will see that Joy has weaved a series of funny and nuanced stories together into a coherent whole and, simply put, you will forget about “diversity” as such – the end result of Joy’s hard work is that you just focus on how the characters interact with each other.”

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When asked, “Why did you want to act in The Casting Game?” Supporting actor Nicholas Brown says, “I’ve been a fan of Joy Hopwood and Pearl Tan for a long time. I met Joy several years ago when we both made speeches for the Asian Alliance for parliament We both found a synergy because of our experiences as non Caucasian actors in Australia. Pearl and I have written and worked together for several years. I’m inspired by both of these amazing women, their advocacy and their creativity. Besides fluffing I’d do anything on film for them! Plus it’s rare to see a cast so diverse in Aussie cinema. The fact that there’s no major reference to anyone’s ethnicity is refreshing. The cast are all Australian who just happen to be from diverse backgrounds. My character is a brickie! I love that. The actors have been cast against type and this is exciting and rare.”

The Casting Game, written & produced by Joy Hopwood (Joy House Productions) and produced by Priya Roy (Vissi D’Arte Films) and directed by Pearl Tan (Pearly Productions) premieres at the annual Joy House Film Festival September 10th, 2017. 4.30pm at Hoyts https://Joyhousefilmfestival.eventbrite.com.au

 

 

 

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